7/31/2023 0 Comments Telling my story over blogFor a small, family-owned business, make sure you convey the different personalities of your family members and how they individually and collectively contribute to your company’s culture and brand identity.You can easily do this through your status updates, blogs, photos, photo albums, and videos you add to your social media channels. Tell your audience how the business started, what its values are, and where you are going. What you write, post and video should look and feel like your brand. Make sure your copy, videos, posts, and images are all sincere and true to who you really are. Be authentic and sincere when telling your story. Professor Marcus Collins at University of Michigan says, “ As storytelling animals, we humans will always gravitate toward stories.” So, how do you turn your brand into a living story? 1. Everyone loves a great story, and that mindset doesn’t change for what people read on social media. Learn how to craft and share a story that resonates with your audience in our Storytelling for Influence course.As social media continues to evolve at a rapid-fire pace, we see recurring recommendations to make your business stand out by telling its brand story. One discovery I’ve made along the way telling my story is that I have more to learn even as a storyteller.” Jen equates storytelling to a muscle that needs continuous exercise. ![]() How do we make the story about the experience and the characters and set our role as the narrator orbiting around that experience? How can people learn from the troubles we endured? Often when we tell our own story, we think of ourselves as the center of the story or universe. All stories must have some tension or drama. For Jen, allowing herself to be vulnerable and share how terrifying this experience was for her opened up her story in a way that resonated with people. She started honing in on her fear and realized everyone has something they’re afraid of. She realized the story was too much about her and needed to be something people could relate to. When Jen first started sharing her story, it felt a little shallow. As IDEO storyteller Neil Stevenson says, “Storytelling is like sculpting, where you carve away to reveal something beautiful.” When preparing for their TED Talk, Jen and her husband had to continually cut to ensure they were laser focused on their central theme. Honing your story is a process of editing you’re constantly taking away pieces. Challenges are an essential part of every great story. And get comfortable talking about your challenges. If I could face this tremendous fear I had of sailing across the Atlantic, what are you afraid of and how can you confront that fear? Whether it’s public speaking, asking for a raise, asking someone on a date-is your fear dangerous or just uncomfortable? If it’s just uncomfortable, start pushing yourself out of your comfort zone. What’s the difference between dangerous and uncomfortable? Jen began to challenge her audience. Lesson one in our Storytelling for Influence course is all about developing the blueprint of your story and guiding you through how to determine your big idea. ![]() What’s the singular focus of your story-the big idea? What do you want your audience to remember? If you deliver your story to different audiences, your big idea may have numerous offshoots and variations within one central story. She pushed herself to be vulnerable (even when it felt uncomfortable) and to empathize with her audience and created a story that led her to the TEDx stage. Through the process of refining her story, Jen gained a deeper understanding of what matters most in storytelling.Ī s a student in Storytelling for Influence, Jen used the feedback from her peers and coaches to shape her story and develop her central idea. ![]() But she struggled to tell it in a way that was meaningful for her friends and colleagues. “Storytelling is like a muscle you need to constantly exercise.”Īfter an epic two-year journey that included sailing through the Panama Canal, around the Caribbean, and crossing the Atlantic during hurricane season with her husband and 10-year-old son, Jen Massaro had a story to share.
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